Transitioning to entrepreneurship, I shaped and developed several beauty brands.
Today, as a creative director, image consultant and photographer, I cultivate the aesthetic essence of the brands I work with through my perspective. My approach, infused with sensitivity, focuses on texture, emotions, and the beauty found in the often unexpected perspectives.
Each brand, each product, each story is unique. I strive to define a singular identity for each project, while building resonance with its audience through distinctive storytelling.
Clients include BMW, Yves Rocher and MINI and publications such as Antidote and Athletica Magazine